I wrote consistently on my own blog for about 3 years, and built up a nice little following - but it was a lot of work to do so; mostly by networking with other bloggers and using social media. I let the blog lapse a few years ago, but I've missed it and the people who followed it. Getting it up and going again will be a lot of work. Posting other places (like Medium) certainly provides a better way to write something that will actually be read. Thanks for suggesting the book, The Art and Business of Online Writing.